Moncler Grenoble, Fall/Winter 2025
Campaign, Identity
The visual identity for the event was inspired by its unique location—the Courchevel Altiport. It’s inspired by airport visual language, the design elements reflect the journey from departure to arrival. Hints of the location were embedded throughout, gradually revealed to build anticipation without giving away the full destination.
Role:
Art Direction &
Graphic Design
Art Direction &
Graphic Design
Creative Director:
Brian Lai
Art Director:
Federica Notarangelo, Francesca Bernardello, Giulia Valenti, Mai Kato
Graphic Designer:
Giulia Valenti, Maria Conidi,
Maurizio Strippoli
Brian Lai
Art Director:
Federica Notarangelo, Francesca Bernardello, Giulia Valenti, Mai Kato
Graphic Designer:
Giulia Valenti, Maria Conidi,
Maurizio Strippoli